Privacy Policy

Goal Platform LLC

Last Revised: December 04, 2023

We appreciate your utilization of the platform available at checkoutgoal.com (referred to as the "Website" or "Site"), where we provide a range of applications, notifications, and additional services (collectively referred to as "Services"). Goal Platform LLC ("Goal," "we," "our," or "us") presents this Privacy Policy to inform you about the information we gather when you visit the Website and how we manage and disclose this information. Please be aware that we may periodically revise the Privacy Policy without prior notice, so we recommend checking this page periodically for updates. Goal services US Residents only, and does not offer or provide services to residents outside of the US.

1. The Information That Is Collected, and How It Is Used

We assist consumers in shopping for insurance, discounted health plans, and various products by connecting them with insurance companies, agents, discount program representatives, and vendors who facilitate connections with insurance providers and other third parties (collectively referred to as "Service Providers"). Your personally identifiable information, which includes details that can identify you as an individual, is collected when you voluntarily provide it, such as when submitting information on the Website. The personally identifiable information we gather encompasses, but is not restricted to, your first and last name, home address, telephone number, email address, date of birth, gender, income, education information, health information, device, browser and location information, internet or other network activity, sex, marital status, and driver’s license information. Additionally, we may collect data about your driving history, the type of vehicle you own, home ownership history, and specific health information, such as whether you have received treatment for a major health condition.

We may utilize your personally identifiable information for lawful purposes, including delivering products and services to you (including matching you with Service Providers), displaying customized content and advertising, conducting research and analysis, ensuring proper Website functionality, aiding in the development of new services, notifying you of product updates, special offers, and new services, responding to your information requests, sending newsletters and other information, providing quotes from Service Providers who may contact you using the provided information, and obtaining additional needed information from you.

Additionally, when you visit the Website, certain information is automatically gathered. This may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date and time of visit, internet tags, device type, clickstream data, and other activities on the Website. We may merge this automatically collected information with other data we collect about you. This is done to enhance the services we offer, improve marketing and analytics efforts, and enhance Website functionality. Technologies such as cookies, beacons, tags, and scripts are employed by us, our marketing partners, affiliates, and analytics and service providers to collect this data. These technologies aid in trend analysis, Website administration, tracking user movements on the Website, and gathering demographic information about our user base. You have the option to set your browser to reject cookies; however, rejecting cookies may limit your ability to use certain features or areas of our Site. Blocking cookies in your browser may not prevent cross-site tracking of your online activity using other online tracking technologies. In addition to managing your cookie settings for your browser, you can opt-out of tracking directly with the businesses that operate the tracking technologies.

We utilize software technology to monitor specific aspects of a user's interaction with the Site. This technology enhances our ability to manage Site content by providing insights into the effectiveness of content, user engagement patterns, and the navigation behavior of users upon entering or leaving the Site. The software employs two primary methods to track user activity: (1) "tracking pixels" and (2) "clear gifs." Tracking pixels consist of executable code embedded in web pages to monitor usage activities, such as page views, timings, and durations. Clear gifs, small graphics with unique identifiers, are embedded in web pages and email messages to track whether a user has viewed a particular web page or email message. User activity information may be linked with additional session details, such as IP addresses, browser types, and Personal Information if provided by the user.

If you access the Site by "clicking through" from another website, certain information about you, provided to that website (e.g., search terms leading to the Site), may be transmitted to us and utilized. It is advisable to review the privacy policy of the originating website to understand what information was collected and the agreed-upon purposes for its use. Information obtained from other websites may be retained by us and will be handled in accordance with this Privacy Policy. This information may be associated with other Usage Data or Personal Information as applicable.

The Site might incorporate social media functionalities, including widgets from platforms such as Facebook, YouTube, LinkedIn, and Twitter. These functionalities could gather details about your IP address, the pages you navigate on our Site, and other Personal Information. To ensure proper functionality, a cookie may be employed. Your engagements with these social media features are subject to the privacy policies of the respective companies providing them.

Additionally, we may aggregate information received from you and other users, and such aggregate information may be disclosed or used by third parties.

2. Personal Information Sharing

In general, when you provide us with personally identifiable information, we may share this information with Service Providers to furnish you with the requested quotes and for Service Providers to contact you for informational, advertising, and marketing purposes. Service Providers and other third parties with whom we share your personally identifiable information may reach out to you for a quote through email, telephone, text message, postal mail, or other communication methods. Furthermore, these Service Providers and third parties may share your personally identifiable information and automatically collected data with additional third parties without restrictions. These third parties, in turn, may also share your data with other third parties.

With regards to our Affiliates, we may share the information collected on the Website with our subsidiaries, corporate affiliates, and related companies.

Additionally, we may share the information collected on the Website with vendors and service providers for data verification purposes and where such access is incidental to the services they provide to us, such as phone number verification services and email service providers.

In circumstances where it is necessary to protect our legal rights and the rights of others, we may be compelled to disclose personally identifiable information in response to lawful requests by public authorities, including law enforcement requests. We may also share your information to (a) comply with applicable laws, regulations, legal processes, or enforceable governmental requests, (b) enforce our Terms of Use, including the investigation of potential violations, (c) detect, prevent, or address fraud, security, or technical issues, and (d) safeguard against imminent harm to our rights, property, or safety, or those of our users or the public, as required or permitted by law.

Furthermore, we reserve the right to disclose your personally identifiable information as required by law or when we believe that disclosure is necessary to protect our rights, comply with a legal or judicial proceeding, or court order.

In the event of bankruptcy, asset sale, or merger with another entity, information received from you through this Website may be treated as an asset of the Company and may be transferred to the fullest extent permitted by law.

For promotions and programs, if you choose to participate, you may be required to submit additional personally identifiable information. The use and sharing of your information collected through such promotions or programs will be governed by the official rules or agreement for that promotion or program, as well as by this Privacy Policy. The terms of those rules or agreements will take precedence over any conflicting provisions in this Privacy Policy.

We keep your Personal Information for the duration of our association with you. Additionally, we maintain your Personal Information for a certain period after concluding our association if there is a continuing business necessity. This encompasses the retention required to adhere to legal, regulatory, tax, and/or accounting requirements. Typically, we store Personal Information until you request its deletion or as stipulated by applicable law and our internal data retention protocols. You may request an accuracy correction or deletion of your information by emailing us at info@checkoutgoal.com or completing this form at our CCPA Request Page.

3. Text Message and Telephone Marketing

By entering your telephone number on the Website, you explicitly grant us, Service Providers, and their agents and partner companies the authorization to contact you at the provided telephone number. This contact may involve informational and marketing messages, as well as telephone calls, including those sent via automated telephone dialing systems, text messages, SMS, MMS, picture messages, live and prerecorded telephone calls. These communications may be directed to both landlines and wireless numbers, even if the phone number you provided is listed on a corporate, state, or national Do Not Call list. It is important to note that your consent is not a prerequisite for purchasing goods or services. Standard message and data rates may apply. You retain the right to revoke your consent at any time by writing to us at info@checkoutgoal.com.

4. Third Party Sites

Please note that external websites and services, including those of third parties that you engage with via our Website or Service, may gather personally identifiable information about you. It is important to understand that this Privacy Policy does not encompass the information practices of those third-party websites, services, or applications, and, consequently, we bear no responsibility or liability for their content and activities.

Furthermore, certain personally identifiable information may be accessible to third parties utilizing our Application Programming Interface (“API”). The utilization of third-party applications developed using our API is contingent upon the terms of use and privacy policies dictated by such third-party developers. It is crucial to recognize that these third-party applications may share user information.

Moreover, as elucidated below, we may employ third-party services, such as Google Analytics, to comprehend how users navigate the Website or Service and to enhance our interactions with users, including refining interest-based advertisements displayed to users. These services, which encompass Google Analytics, may amass information about your use of the Website or Service through mechanisms like cookies, advertising identifiers, and other technologies. The gathering and utilization of data by such third parties, including Google Analytics, are governed by their respective privacy policies.

5. Your Choices

Upon providing us with personally identifiable information, you are consenting to receive various forms of communication, including email, fax, telephone calls, text messages, and other communications from us or on our behalf and from third parties with whom we share your information. If you wish to refrain from receiving future promotional or marketing materials from us, kindly follow the opt-out instructions located at the bottom of each promotional or marketing email communication, or send an email to us at info@checkoutgoal.com It is important to note that even if you opt-out of our marketing messages, you may still receive messages related to any transactions you conduct with us or comments and inquiries you submit to us.

If you desire to opt-out of the sharing of your information with third parties for their direct marketing purposes, please direct your written request to us at info@checkoutgoal.com. Should you prefer not to receive communications from any individual or entity with whom we have shared your information for their marketing purposes, you must contact them directly. For choices regarding third-party interest-based advertising activities, please refer to the “Digital Advertising & Analytics” section below.

6. Analytics and Digital Advertising

We might collaborate with advertising networks and other providers of ad services ("Advertising Providers") to display ads on our behalf and on non-affiliated platforms. Some of these ads may be tailored to your interests, based on information collected by Advertising Providers about your usage of our websites, as well as other websites or apps, over time. This includes data about relationships among various browsers and devices, constituting what is known as interest-based advertising.

To learn more about this type of advertising and how to opt out of it on websites participating in the DAA self-regulatory program, you can visit the DAA Webchoices tool at www.aboutads.info. If you delete your cookies, switch to a different browser, or use another mobile device, you may need to renew your opt-out choices through the DAA Webchoices tool. Please note that opting out won't prevent ads from appearing in your browser or applications, but it may reduce their relevance to your interests. Additionally, if you utilize tools in your browser to limit or delete cookies, be aware that this might affect the intended functioning of our site.

We may also engage with third parties that collect data about your usage of the site and other sites or apps for non-advertising purposes. For analytics and marketing purposes, we utilize services such as Google Analytics and other third-party tools to enhance the site's performance. For more details on how Google Analytics collects and uses data when you use our site, you can visit www.google.com/policies/privacy/partners. If you wish to opt out of Google Analytics, you can visit tools.google.com/dlpage/gaoptout.

7. Do Not Track

Entities such as advertising networks, analytics providers, and widget providers may gather information about your online activities across various websites when you use our Service. Presently, some browsers feature a "Do Not Track" option, but there is no established standard for the functionality of Do Not Track on commercial websites. Given the absence of such standards, our Site does not acknowledge or respond to consumer browser settings indicating “Do Not Track” preferences.

8. Updates/Changes

This Privacy Policy may be updated periodically. In the event of modifications, we will include the "effective date" on the Privacy Policy. We encourage you to regularly review this Privacy Policy to stay informed about how we utilize and disclose the information we collect. Your continued use of our Site after any alterations to this Privacy Policy will signify your acceptance of those changes.

9. Privacy Rights in Nevada

According to Nevada law, residents of Nevada can submit a request instructing us not to disclose specific personal information that we maintain about them. To exercise this right, please reach out to us:

Via email at info@checkoutgoal.com

10. Privacy Rights in California

This section contains disclosures required by the California Consumer Privacy Act (“CCPA”) and applies only to “personal information” that is subject to the CCPA.

Personal Information We Collect, Disclose for a Business Purpose, and Sell. In the past 12 months, we collected, disclosed for a business purpose, and sold the following categories of personal information about California consumers.

Categories of Personal Information Disclosed for business purposes to the following categories of third parties: Sold to the following categories of third parties:
Personal and online identifiers (such as first and last name, email address, or unique online identifiers) All categories of third parties listed below. All categories of third parties listed below.
Categories of information described in Section 1798.80(e) of the California Civil Code (such as physical characteristics or description, insurance policy number, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information) All categories of third parties listed below. All categories of third parties listed below.
Characteristics of protected classifications under California or federal law (such as race or gender) All categories of third parties listed below. All categories of third parties listed below.
Commercial or transactions information (such as records of personal property or products or services purchased, obtained or considered) All categories of third parties listed below. All categories of third parties listed below.
Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement) All categories of third parties listed below. All categories of third parties listed below.
Geolocation Data All categories of third parties listed below. All categories of third parties listed below.
Professional or employment-related information All categories of third parties listed below. All categories of third parties listed below.
Education information All categories of third parties listed below. All categories of third parties listed below.
Education information All categories of third parties listed below. All categories of third parties listed below.
Inferences drawn from the above information about your predicted characteristics and preferences All categories of third parties listed below. All categories of third parties listed below.
Audio, electronic, visual, thermal, olfactory, or similar information  All categories of third parties listed below. All categories of third parties listed below.
Other information about you that is linked to the personal information above All categories of third parties listed below. All categories of third parties listed below.

11. Sources

Information is collected from both consumers and service providers.

12. Reasons for Collecting, Utilizing, and Sharing California Personal Information

We employ and reveal the personal information we gather for our commercial and business objectives, elaborated further in this Privacy Policy. These objectives encompass, but are not limited to:

  1. Our commercial pursuits, which encompass marketing, advertising, and facilitating and endorsing commercial transactions.

  2. Our business pursuits as delineated in the CCPA, which encompass:

    • Auditing linked to our interactions with you;
    • Ensuring legal compliance;
    • Detecting and safeguarding against security incidents, fraud, and illicit activities;
    • Addressing debugging requirements;
    • Conducting services (either for us or our service providers), such as account management, order and payment processing, and analytics;
    • Internal research aimed at technological enhancements;
    • Facilitating internal operations;
    • Engaging in activities to sustain and enhance our services; and
    • Other singular, specified uses.

13. Entities Receiving California Personal Information from Third Parties.

The categories of personal information outlined earlier are disclosed to the following categories of third parties for business purposes:

The categories of personal information noted above are sold to the following categories of third parties:

14. Verification Procedure and Necessary Details

To verify your identity or comprehend the extent of your request, we may need to solicit information from you. However, it is not obligatory to create an account with us to submit or fulfill a request. To verify your identity and address your request adequately, we stipulate that you provide, at the very least, your first and last name, email address, city, zip code, and telephone number. If we encounter challenges in successfully verifying your identity, or if the information is too sensitive to disclose, it may impede our ability to furnish the requested personal information.

15. Authorized Representative

You have the option to appoint an authorized agent to submit a CCPA request on your behalf, contingent upon them possessing written permission to do so. Should you designate an authorized agent, we will mandate the agent to submit proof of your written authorization via email at, info@checkoutgoal.com, along with your verification particulars, including your first and last name, email address, city, zip code, and telephone number. Additional information may be requested to validate the request.

16. Minors under 16 Years of Age

It is our policy not to knowingly sell the personal information of individuals under 16 years of age. Visitors to our website under 16 years of age are not permitted to use or submit their personal information.

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